Country Creative Lead (Sr Creative Manager)

PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region’s biggest and most respected industry recognition platform – PropertyGuru Asia Property Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com; PropertyGuru Group on LinkedIn.

We believe in the power of strategic design, storytelling, and technology to shape bold, meaningful marketing narratives. As Country Creative Lead, you will spearhead the creative direction and visual expression of our brand within the market. You will partner closely with Marketing leadership to shape best-in-class creative work, elevate brand experience, and champion innovation across all touchpoints.

In this pivotal role, you will lead the conceptual development and execution of high-impact visual design for flagship marketing initiatives, while also pushing the boundaries of brand expression through experimentation, forward-thinking design systems, and the integration of advanced AI tools. As the senior-most individual contributor in the Creative Studio, you will influence creative standards across the country, collaborate with cross-functional teams, and provide guidance to junior design talent.

This role is ideal for someone who is equal parts strategic thinker, brand builder, and hands-on creative leader—someone who thrives at the intersection of design, marketing, and technology.



As a Guru you are Accountable for:



Creative Leadership & Brand Direction

• Lead the creative direction for major brand and marketing initiatives at the country level.
• Drive concept development grounded in marketing strategy, audience insights, and brand ambition.
• Steer the evolution of the brand in-market, developing elevated visual systems that innovate while maintaining consistency and integrity.
• Lead hands-on design execution across digital, print, social, campaign, and event materials.
• Ensure excellence, accuracy, and consistency in all visual outputs, from concept through production.
• Oversee complex design challenges that require advanced problem-solving and strategic thinking.

AI & Innovation Leadership

• Champion the integration of AI tools to enhance ideation, accelerate workflows, and unlock new forms of brand expression.
• Develop and document best practices for AI-enabled creative processes.
• Evaluate emerging creative technologies and proactively introduce relevant innovations to the team.

Strategic Partnership & Collaboration

• Act as a creative thought partner to Marketing leadership, contributing to campaign strategy, brand direction, and creative decision-making.
• Collaborate with Product, Sales, and other functions to ensure cohesive and elevated brand presence across all touchpoints.
• Translate complex marketing or business goals into clear, compelling visual narratives.

Communication & Stakeholder Influence

• Present creative concepts confidently and persuasively to senior stakeholders.
• Advocate for strong design principles, creative excellence, and brand integrity.
• Deliver clear creative rationale, grounded in strategy, insight, and craft.

Mentorship & Team Development

• Provide guidance, coaching, and constructive feedback to the creative team.
• Contribute to building a culture of creativity, experimentation, and continuous learning within the Creative Studio.

Trend & Insight Foresight

• Keep a pulse on global and regional design, marketing, culture, and AI trends.
• Bring forward new ideas, styles, and approaches that advance the brand and inspire the team.

What we are looking for:



Leadership & Communication

• Excellent presentation and communication skills, comfortable influencing senior stakeholders.
• Track record of leading projects independently and managing multiple priorities.
• Interest and ability in mentoring and developing junior creative talent.

Experience & Capability

• Proven years of professional experience in graphic design, brand design, or art direction in an agency or high-paced in-house environment.
• Proven ability to lead creative work at a senior level with a strong understanding of marketing objectives.
• A compelling portfolio showcasing conceptual strength, brand-building, and innovative visual systems.

Technical Proficiency

• Expert-level mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign essential).
• Demonstrated capability with AI design tools (e.g., Midjourney, Firefly, automation workflows) and strong understanding of their strategic application.
• Experience with motion graphics (After Effects) or video editing (Premiere Pro).

Strategic & Creative Thinking

• Ability to simplify complex ideas and translate strategy into powerful visual expression.
• Deep expertise in branding, identity systems, and maintaining brand consistency across platforms.
• Strong conceptual development skills with an eye for detail and design precision.

Bonus Skills

• Familiarity with UI/UX tools and principles (e.g., Figma).
• Experience using marketing performance data to inform design decisions.
• Experience with motion graphics (After Effects) or video editing (Premiere Pro).

Our commitment to you:

• Hybrid flexible working that focuses on outcomes over hours.

• Holistic rewards package covering your financial, physical & mental health.

• Multi-directional career development across all levels.

• Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.